I’ve had this idea for a while and probably wrote something on it in the past. The key to beating Google in search is creating a more efficient way to search. Today. You search. You see if you like it. And. 25% of the time you click the back button.
Here is where Microsoft can beat Google. They need to change this behavior. You should search FORWARD. Not backwards. You could do this through the browser. You could do it through widgets. You could do it through inexpensive re-targeted ads. The key is to let people search. Keep their search results next to their browsing, but eliminate the the back button mentality.
Like all things. Easier said than done.
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